Kevin Simons (@kstotal) with Total Body Contouring (@tbcontouring) recently hosted the webinar, “Low Cost, No Cost Ways to Get More Patients, NOW!” with guest speaker, Catherine Maley, author and consultant, with Cosmetic Image Marketing (@catherinemaley). Listen now!
On the webinar, Kevin discussed the newest technology for laser lipo, the GPSLipo procedure, and then Catherine followed-up with strategies for how a practice could market any new technology they acquire.
Here are just a couple of the marketing tips Catherine shared during the webinar:
Receptionist Ad/On Hold Message: Although you don’t want to keep your cash-paying aesthetic patients on hold, take advantage of these idle moments with your patient to tell them about your new services and procedures. Also, your receptionist can change her welcome comments to include, “Thank you for calling, Dr. Smith’s office, now offering GPSLipo. This is Cindy, how may I help you?”
“Ask Me About Tools”: Catherine suggested that practices can use “ask me about…” tools to get patients to inquire about new or featured services. Staff can wear buttons that say, “Ask Me About… GPSLipo” or lobby collateral can invite the patient to “Ask Us About…Body Contouring” making it easier for the curious patient to feel confident in asking their question. Staff just needs to be prepped to give a quick, informative answer designed to lead to a consult or an appointment.
Listen to the webinar recording and watch the slide show to hear all of Catherine’s suggestions and how Total Body Contouring’s multidisciplinary training and television and internet marketing programs can help your practice to not only acquire new technology, but to also successfully market your practice. Learn more about Catherine Maley’s marketing strategies and published words by visiting cosmeticimagemarketing.com.