Makeover Your OB/GYN or Family Practice by Incorporating Medical Aesthetics

These days, a woman is no longer content with the idea that the unsightly changes to her body that remain after pregnancy are just badges of motherhood. However, few have the time or resources, or perhaps the courage, for drastic tummy-tucks or other cosmetic surgery. As her doctor and primary consultant on the medical issues surrounding her feminine health, you are in a unique position to provide the trustworthy care and advice she needs when it comes to “mommy makeover” treatments.

The Obstetrics and Gynecology Clinics of North America Continuing Medical Education program, in its effort to make sure physicians remain current with OB/GYN clinical procedures, published a white paper in 2010 called Cosmetic Procedures in Gynecology. The report is centered on the growing need for OB/GYN’s to cater to their patients who are interested in non-invasive body contouring, skin tightening, stretch mark and other scar treatments, hair removal, and the like.  According to the program, Americans spent $11.7 billion on aesthetic procedures in 2008, a 162% increase from a decade prior. Women make up roughly 92% of the total aesthetic services market, the paper informs. Among mothers, the popularity of such treatments continues to rise.

Many women are more comfortable consulting with their OB/GYN about holistic approaches to their well-being. William F. Rayburn, MD, MBA, writes in the foreword,

“Aesthetic services provided by the obstetrician-gynecologist fill a need not adequately met by other medical offices, provide safer or more efficacious treatments than those available in nonmedical settings, or may [simply] be more convenient.”

Patients typically have high levels of trust in their OB/GYN providers, due to the level of confidentiality inherent in the service, and physicians benefit from increased revenue and first party payments.

Adding or growing your aesthetics practice is a compelling business case, but how do you get started?  You might start with an informal poll of your patients, taking a sampling of all demographics and pre- and post-partum, and get an idea of what kinds of treatments they are considering or would like to know more about.  Use that insight to then learn how the proper devices can help you can tap into the immensely popular medical aesthetics market.  Many patients will be interested in anti-aging and skin improvement treatments such as can be offered with our MD Pen skin needling, and the non-invasive EndyMed RF body contouring and skin tightening systems. Some may want a more dramatic treatment such as our GPSLipo laser lipo procedure.  Join our “Medical Aesthetics for OB/GYN and Family Practice” group on LinkedIn or connect with us and let us help you design your aesthetic offerings to fit your practice.

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