How do liposuction products like GPSLipo compare with Starbucks when marketing to women? In a recent study Lippe Taylor and SheSpeaks asked women if they would give up their daily Starbucks or Dunkin Donuts for Liposuction:
“64% (of women surveyed) would choose something related to their personal appearance over their daily coffee. “
What would they choose over that skinny-low fat-soy-one sugar-vanilla latte?
- Fitness classes (34%)
- Liposuction (16%)
- Breast implants/reduction (10%)
- Botox cosmetic (4%)
- Stick with the coffee! (15%)
Women who are willing to give up their daily coffee are looking for more advanced procedures like GPSLipo which features an on-screen monitor for mapping cannula movement and energy distribution. In a study, 25 patients were treated in the abdomen, thigh and buttocks using a traditional laser liposuction method on one side and the GPSLipo procedure on the other.
- In the traditional laser liposuction area it was discovered that 22% of the area was not treated, 15% was under treated, 31% of the area was over treated. This causes asymmetries and risk of burns, ultimately leading to unwanted outcomes for the patient.
- On the side where the GPSLipo was used, the energy was applied evenly and the procedure was faster. The surgeon can visually monitor cannula movement at all times and track how much energy has been applied. The GPSLipo signals the doctor, through a visual mapping system, when clinical endpoint has been reached.
See GPSLipo before and after results and watch videos of the procedure featured on The Doctors.
Kevin Simons (@kstotal) with Total Body Contouring (@tbcontouring) recently hosted the webinar, “Low Cost, No Cost Ways to Get More Patients, NOW!” with guest speaker, Catherine Maley, author and consultant, with Cosmetic Image Marketing (@catherinemaley). Listen now!
On the webinar, Kevin discussed the newest technology for laser lipo, the GPSLipo procedure, and then Catherine followed-up with strategies for how a practice could market any new technology they acquire.
Here are just a couple of the marketing tips Catherine shared during the webinar:
Receptionist Ad/On Hold Message: Although you don’t want to keep your cash-paying aesthetic patients on hold, take advantage of these idle moments with your patient to tell them about your new services and procedures. Also, your receptionist can change her welcome comments to include, “Thank you for calling, Dr. Smith’s office, now offering GPSLipo. This is Cindy, how may I help you?”
“Ask Me About Tools”: Catherine suggested that practices can use “ask me about…” tools to get patients to inquire about new or featured services. Staff can wear buttons that say, “Ask Me About… GPSLipo” or lobby collateral can invite the patient to “Ask Us About…Body Contouring” making it easier for the curious patient to feel confident in asking their question. Staff just needs to be prepped to give a quick, informative answer designed to lead to a consult or an appointment.
Listen to the webinar recording and watch the slide show to hear all of Catherine’s suggestions and how Total Body Contouring’s multidisciplinary training and television and internet marketing programs can help your practice to not only acquire new technology, but to also successfully market your practice. Learn more about Catherine Maley’s marketing strategies and published words by visiting cosmeticimagemarketing.com.