Take Better Before/After Pictures

endymed photographerNo matter how effective your medical aesthetic treatments, you must have pictures that accurately depict the results in order to market to new patients.

Take pictures of every patient at every step of their treatment plan in order to best tell the story of their results.   Think of the pictures as just as important as proper procedure technique!

Patient Positioning: Seat the patient on a stool which is adjusted to a comfortable height and placed in front of the camera. The patient should sit up straight. When turning for angled and side views, the patient should rotate the entire body, including shoulders and feet.

Framing Your Subject: Center the ears vertically in all views. For front and angled views, center the entire head horizontally. For lateral views, place the front of the face 1/4 frame from edge.

Standardizing Your Photography:  In general, photographs should be taken without makeup, at standardized distances, using standard camera height, position and lighting:

1. To provide an accurate record, the relative positions of patient and camera must be kept constant.

2. Maintain constant lighting every time you photograph. Use the same lighting (overhead or side lamps) and have patients stand in the same position relative to the lighting to maintain similar shadows from photo to photo.

3. If possible, always take the photographs using the same background. A dark wall or a dark (blue or black) cloth background will bring greater attention to the body you are photographing.

4. Remove all distracting items from the photo area, such as office furniture, body jewelry, and clothing (other than undergarments). Also, if not taking pictures of the face, have patients stand with their hands on their heads to reduce distraction from the arms, and to ensure the position can be redone easily for the “after” shots.

5. Ideally, draw a circle on the floor for patient positioning. It should be divided into eight 45° angles. From the circle, draw a straight line on the floor to the position of the camera. This is the axis of the camera. The patient should rotate on the outer edge of each of the 45° axes, while the camera move forwards and backwards, instead of side to side, to get the best shots at distances and angles relevant to the body area of interest.

6. While holding the camera, sit, stand, or kneel at one of the positions marked
 along the camera axis. For greater stability, the camera may be mounted on a tripod. Camera height is adjusted to match the height of the target area, with the lens barrel always parallel to the floor. It is important not to tilt the camera up or down.

Endyed Intensif RF Micro NeedlingBottom line:

It is essential to have good pictures that don’t appear to be exaggerated. By keeping the photo setup the same for every picture, it is possible to bring more consistency and accuracy to the photographs.

See the photo array taken during a series of EndyMed RF Micro Needling treatments. You can see more treatment images at http://www.endymedtraining.com/rf-microneedling.html

Introducing: “Intensif”… the Breakthrough 3DEEP® Fractional RF Microneedle from EndyMed

EndyMed Medical Receives FDA Clearance for the Intensif – Its Breakthrough 3DEEP® Fractional RF MicroNeedle Applicator

EndyMed Medical is proud to have launched the new Intensif applicator at the 72nd Annual American Academy of Dermatology in Denver. The Intensif applicator adds to Endymed’s world leading multisource RF skin treatment system, now allowing non invasive and minimally invasive treatments on one platform.

EndyMed Intensif RF Micro Needling Hand-piece

The FDA cleared Intensif Micro-needle hand-piece works by delivering short pulses of RF energy through an array of 25 sterilized gold plated ultra thin micro-needles. The needles are inserted into the tissue using an extremely accurate computer controlled mechanism. The RF energy heats the papillary and reticular dermis, promoting skin improvement and intensive collagen remodeling. Multiple adjustable parameters such as depth of needle penetration, energy level and pulse duration enable the physician complete control over the course of the treatment, providing maximum results for each patient, regardless of skin type, skin color and impedance.

Endyed Intensif RF Micro Needling

The Intensif Microneedle handpiece was clinically proven outside the USA to provide a revolutionary collagen remodeling solution for acne scar treatment, deep wrinkle reduction and stretch mark reduction with minimal discomfort and downtime.  Read the entire article.

Learn more about Intensif
See Before /After Pics and Video
Request an eBrochure

 

 

 

 

 

Makeover Your Practice OB/GYN or Family Practice

plastic_surgery cartoonMakeover Your OB/GYN or Family Practice by Incorporating Medical Aesthetics

These days, a woman is no longer content with the idea that the unsightly changes to her body that remain after pregnancy are just badges of motherhood. However, few have the time or resources, or perhaps the courage, for drastic tummy-tucks or other cosmetic surgery. As her doctor and primary consultant on the medical issues surrounding her feminine health, you are in a unique position to provide the trustworthy care and advice she needs when it comes to “mommy makeover” treatments.

The Obstetrics and Gynecology Clinics of North America Continuing Medical Education program, in its effort to make sure physicians remain current with OB/GYN clinical procedures, published a white paper in 2010 called Cosmetic Procedures in Gynecology. The report is centered on the growing need for OB/GYN’s to cater to their patients who are interested in non-invasive body contouring, skin tightening, stretch mark and other scar treatments, hair removal, and the like.  According to the program, Americans spent $11.7 billion on aesthetic procedures in 2008, a 162% increase from a decade prior. Women make up roughly 92% of the total aesthetic services market, the paper informs. Among mothers, the popularity of such treatments continues to rise.

Many women are more comfortable consulting with their OB/GYN about holistic approaches to their well-being. William F. Rayburn, MD, MBA, writes in the foreword,

“Aesthetic services provided by the obstetrician-gynecologist fill a need not adequately met by other medical offices, provide safer or more efficacious treatments than those available in nonmedical settings, or may [simply] be more convenient.”

Patients typically have high levels of trust in their OB/GYN providers, due to the level of confidentiality inherent in the service, and physicians benefit from increased revenue and first party payments.

Adding or growing your aesthetics practice is a compelling business case, but how do you get started?  You might start with an informal poll of your patients, taking a sampling of all demographics and pre- and post-partum, and get an idea of what kinds of treatments they are considering or would like to know more about.  Use that insight to then learn how the proper devices can help you can tap into the immensely popular medical aesthetics market.  Many patients will be interested in anti-aging and skin improvement treatments such as can be offered with our MD Pen skin needling, and the non-invasive EndyMed RF body contouring and skin tightening systems. Some may want a more dramatic treatment such as our GPSLipo laser lipo procedure.  Join our “Medical Aesthetics for OB/GYN and Family Practice” group on LinkedIn or connect with us and let us help you design your aesthetic offerings to fit your practice.

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Inspire Your Patients to… Keep the Love – Lose the Handle!

GPSLipo used on love handles

We all want love but we don’t necessarily want it to grab us by the handle! With your help, your patients can smooth, tighten and reduce their circumference so there is less fat and more figure. If your patient has unwanted fat in their target area, you can offer them the state-of-the art GPSLipo performed with the LipoControl lipo laser. You may also offer your patients the dramatic skin tightening benefits of the EndyMed PRO Radio Frequncy device. Either device can help your patients achieve the figure they have been wanting.

Billion-dollar Nonsurgical Market Fuels Growth of Physician-directed Spas

The following excerpt from an article originally published in “Medical Economics” offers some great food for thought on how to expand your current practice to include high-demand aesthetic treatments and procedures:

  • “Offering cosmetic services could help you be part of a growing market.
  • Many PCPs are starting with onabotulinumtoxinA, temporary fillers, dermabrasion, chemical peels, and photorejuvenation. You might consider the Vampire Facelift or the EndyMed PRO for non-invasive skin rejuvenation, skin tightening and anti-aging treatments.
  • Consider all the costs including equipment, office space, scheduling, and patient demand.”
“Americans spent $4.1 billion on nearly 8 million nonsurgical cosmetic procedures 2 years ago, according to the American Society for Aesthetic Plastic Surgery (ASAPS). Not only is the market believed to be growing, it’s doing so outside traditional dermatology and plastic surgery specialty areas.
In fact, an increasing number of physician-directed spas are opening in an effort to reshape practice profitability and expand the service mix.Consider that about 5 million nonsurgical cosmetic procedures were performed by aestheticians last year, frequently in a spa setting, says Jeff Russell, executive director of the International Association for Physicians in Aesthetic Medicine (IAPAM), based in Las Vegas, Nevada. Many primary care physicians (PCPs) have decided to meet demand for these services by actively controlling the “med” part of these “medspas.” According to Russell, internists, family physicians, and obstetrician/gynecologists dominate the IAPAM’s training classes.Their interest in the field makes sense when you consider that the bulk of cosmetic procedure clients

are the very people who dominate the patient panels of internists and family physicians. Women aged 35 to 50 years have 44% of these procedures, whereas women between the ages of 51 and 65 have an additional 20%.

As Houston, Texas-based consultant Reed Tinsley, CPA, says, “If you have a fairly young patient base, why let patients go to a dermatologist for basic cosmetic work?” Keith Borglum, CHBC, of Professional Management and Marketing in Santa Rosa, California, adds that PCPs are simply responding to patient demand, especially in areas underserved by dermatologists.

Both consultants agree that having a physician’s credentials tied to a medspa’s service mix adds credibility even if the procedures are not required to be performed by a physician.

Interestingly enough, an IAPAM survey found that 78% of women aged 21 to 60 consider medical credentials important when choosing an aesthetic treatment provider, and most of them would prefer to receive injections and fillers in a medical environment. Although all spas offer these treatments, most of them are not owned by doctors, and physicians often do not provide most treatments themselves.
How can you determine whether adding aesthetic procedures will work for you? Start slowly.

“We recommend that physicians gradually integrate these services into their practices, perhaps seeing aesthetic patients from 4 p.m. to 6 p.m. on Wednesdays to start,” Russell says. “They can leverage their existing overhead that way and see if they enjoy it.”

The beauty, Russell adds, is that you could start offering these procedures with relatively little upfront capital and potentially reap the benefits of a new cash-based service.”

If you do not have a big enough facility to separate Aesthetic patients from sick patients, adapt the schedule, says Alberto Carro, MD (left). By keeping costs down, he was able to make a profit his first year offering cosmetic services.”

Thanks to Medical Economics for this helpful article.  Read more in Medical Economics about a few considerations to help you evaluate how you might expand your practice.

Inspire Your Patients to… Defy Gravity

Chin reshaping with GPSLipo or EndyMedGravity might seem like an inevitable force of nature, firmly pulling everything in its path toward the Earth… Not for your patients who want to defy it!  With your help, your patients can fight back against the downward pull of gravity,  and actually return their targeted areas to their former upright and locked positions.   If there is unwanted fat in the target area, you can offer your patients GPSLipo performed with the LipoControl laser.  You may also offer your patients the dramatic skin tightening benefits of the EndyMed PRO Radio Frequncy device.

Inspire Your Patients to… Love their Thighs

Smooth and tighten the thighs with EndyMed and GPSLipoMany people want to improve the appearance of the skin on their thighs:  either with circumferential reduction, body contouring or smoothing of the skin.  If there is unwanted fat to be removed, you can offer your patients GPSLipo performed with the LipoContol laser.  You may also offer your patients treatments with the EndyMed PRO RF which can dramatically reduce the circumference as well as smooth and tighten the skin.