5 Reasons To Wear Sunscreen In The Winter!

The holidays are over and the sun is no where to be found. So do you really need to wear sunscreen? The answer is yes! Below are 6 reasons to lotion up even when there is snow on your driveway:
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1. The Earth is closest to the sun in the winter and farthest in the summer. The earths elliptical orbit has nothing to do with seasons
2. Snow and ice reflects the sun rays causing UV damage. The snow can reflect up to 80 percent of UV rays which can cause wrinkles and skin cancer according to the U.S. Environmental Protection Agency.
3. According to the National Science Foundation Polar Programs UV monitoring network, the ozone layer is at its thinnest in the winter. The ozone absorbs harmful UVB rays before they reach the ground.
4. Windburn and sunburn are not a great combination! Freezing temps and harsh wind leave your skin dry and susceptible to UV rays.
5. It’s no secret that regular use of sun protection not only exponentially decreases your risk for skin cancer, but will also keep your skin smoother, healthier and younger-looking over time
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Bottom Line – UV rays can cause hyperpigmentation, wrinkles and skin cancer! The myth that you should not wear sun screen in the winter has definitely been busted. Do you use sunscreen in the winter? Why or why not? Comment below.

 

Take Better Before/After Pictures

endymed photographerNo matter how effective your medical aesthetic treatments, you must have pictures that accurately depict the results in order to market to new patients.

Take pictures of every patient at every step of their treatment plan in order to best tell the story of their results.   Think of the pictures as just as important as proper procedure technique!

Patient Positioning: Seat the patient on a stool which is adjusted to a comfortable height and placed in front of the camera. The patient should sit up straight. When turning for angled and side views, the patient should rotate the entire body, including shoulders and feet.

Framing Your Subject: Center the ears vertically in all views. For front and angled views, center the entire head horizontally. For lateral views, place the front of the face 1/4 frame from edge.

Standardizing Your Photography:  In general, photographs should be taken without makeup, at standardized distances, using standard camera height, position and lighting:

1. To provide an accurate record, the relative positions of patient and camera must be kept constant.

2. Maintain constant lighting every time you photograph. Use the same lighting (overhead or side lamps) and have patients stand in the same position relative to the lighting to maintain similar shadows from photo to photo.

3. If possible, always take the photographs using the same background. A dark wall or a dark (blue or black) cloth background will bring greater attention to the body you are photographing.

4. Remove all distracting items from the photo area, such as office furniture, body jewelry, and clothing (other than undergarments). Also, if not taking pictures of the face, have patients stand with their hands on their heads to reduce distraction from the arms, and to ensure the position can be redone easily for the “after” shots.

5. Ideally, draw a circle on the floor for patient positioning. It should be divided into eight 45° angles. From the circle, draw a straight line on the floor to the position of the camera. This is the axis of the camera. The patient should rotate on the outer edge of each of the 45° axes, while the camera move forwards and backwards, instead of side to side, to get the best shots at distances and angles relevant to the body area of interest.

6. While holding the camera, sit, stand, or kneel at one of the positions marked
 along the camera axis. For greater stability, the camera may be mounted on a tripod. Camera height is adjusted to match the height of the target area, with the lens barrel always parallel to the floor. It is important not to tilt the camera up or down.

Endyed Intensif RF Micro NeedlingBottom line:

It is essential to have good pictures that don’t appear to be exaggerated. By keeping the photo setup the same for every picture, it is possible to bring more consistency and accuracy to the photographs.

See the photo array taken during a series of EndyMed RF Micro Needling treatments. You can see more treatment images at http://www.endymedtraining.com/rf-microneedling.html

PRP Used to Treat Hair Loss in Women

PRP use in female hair loss

“When you hear people complain about having a bad hair day, you almost can’t bear it.  You’re like, ‘Honey, you have no idea.’ ”  — Lina Telford to the NYTimes

Per a recent NYTimes article, Linda has battled hair loss for quite some time.  The article says, “After 20 years of trying every drug, supplement, diet and procedure for hair loss — including driving four hours twice a week for laser therapy — Lina Telford, a graphic artist, gave up on her “comb over” (her description) and shaved her head. From then on, she alternated between a $1,500 wig and a $4,000 wig.

In February, though, Ms. Telford, 46, flew from her home in London, Ontario, to Sarasota, Fla., for a new $1,400 hourlong treatment known as platelet rich plasma (P.R.P.), which is said to stimulate dormant hair follicles. The procedure involves drawing blood, spinning it in a centrifuge to extract the plasma, adding various nutrients (like more protein), then injecting the resulting mixture in one-inch intervals in a grid on the top of the scalp, which has been numbed with a local anesthetic.

Like the long-suffering friend who inspired her to undergo the procedure, Ms. Telford quickly saw an improvement in her hair. New hair growth usually take at least four months, but at the two-month mark, she has already spotted some baby hairs. “Not a gazillion,” she said, “but it’s a start.” She’s planning to return for follow-up treatments every six months, and has high hopes of ditching the wigs and wearing her hair in a pixie.” Read the entire article here.

Your practice may have lots of patients like Linda who are suffering with the emotional and social impacts of hair loss or thinning hair.  Visit the TotalBodyContouring.com website to read more about PRP and contact us if you would like to learn more about offering it in to your patients.

Makeover Your Practice OB/GYN or Family Practice

plastic_surgery cartoonMakeover Your OB/GYN or Family Practice by Incorporating Medical Aesthetics

These days, a woman is no longer content with the idea that the unsightly changes to her body that remain after pregnancy are just badges of motherhood. However, few have the time or resources, or perhaps the courage, for drastic tummy-tucks or other cosmetic surgery. As her doctor and primary consultant on the medical issues surrounding her feminine health, you are in a unique position to provide the trustworthy care and advice she needs when it comes to “mommy makeover” treatments.

The Obstetrics and Gynecology Clinics of North America Continuing Medical Education program, in its effort to make sure physicians remain current with OB/GYN clinical procedures, published a white paper in 2010 called Cosmetic Procedures in Gynecology. The report is centered on the growing need for OB/GYN’s to cater to their patients who are interested in non-invasive body contouring, skin tightening, stretch mark and other scar treatments, hair removal, and the like.  According to the program, Americans spent $11.7 billion on aesthetic procedures in 2008, a 162% increase from a decade prior. Women make up roughly 92% of the total aesthetic services market, the paper informs. Among mothers, the popularity of such treatments continues to rise.

Many women are more comfortable consulting with their OB/GYN about holistic approaches to their well-being. William F. Rayburn, MD, MBA, writes in the foreword,

“Aesthetic services provided by the obstetrician-gynecologist fill a need not adequately met by other medical offices, provide safer or more efficacious treatments than those available in nonmedical settings, or may [simply] be more convenient.”

Patients typically have high levels of trust in their OB/GYN providers, due to the level of confidentiality inherent in the service, and physicians benefit from increased revenue and first party payments.

Adding or growing your aesthetics practice is a compelling business case, but how do you get started?  You might start with an informal poll of your patients, taking a sampling of all demographics and pre- and post-partum, and get an idea of what kinds of treatments they are considering or would like to know more about.  Use that insight to then learn how the proper devices can help you can tap into the immensely popular medical aesthetics market.  Many patients will be interested in anti-aging and skin improvement treatments such as can be offered with our MD Pen skin needling, and the non-invasive EndyMed RF body contouring and skin tightening systems. Some may want a more dramatic treatment such as our GPSLipo laser lipo procedure.  Join our “Medical Aesthetics for OB/GYN and Family Practice” group on LinkedIn or connect with us and let us help you design your aesthetic offerings to fit your practice.

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Hmm… Latte or Lipo? Patients Say They Would Give Up Daily Starbucks to Get Lipo.

Choice between laser lipo and latteHow do liposuction products like GPSLipo compare with Starbucks when marketing to women? In a recent study Lippe Taylor and SheSpeaks asked women if they would give up their daily Starbucks or Dunkin Donuts for Liposuction:

“64% (of women surveyed) would choose something related to their personal appearance over their daily coffee. “

What would they choose over that skinny-low fat-soy-one sugar-vanilla latte?

  • Fitness classes (34%)
  • Liposuction (16%)
  • Breast implants/reduction (10%)
  • Botox cosmetic (4%)
  • Stick with the coffee! (15%)

Women who are willing to give up their daily coffee are looking for more advanced procedures like GPSLipo which features an on-screen monitor for mapping cannula movement and energy distribution. In a study, 25 patients were treated in the abdomen, thigh and buttocks using a traditional laser liposuction method on one side and the GPSLipo procedure on the other.

  • In the traditional laser liposuction area it was discovered that 22% of the area was not treated, 15% was under treated, 31% of the area was over treated. This causes asymmetries and risk of burns, ultimately leading to unwanted outcomes for the patient.
  • On the side where the GPSLipo was used, the energy was applied evenly and the procedure was faster. The surgeon can visually monitor cannula movement at all times and track how much energy has been applied. The GPSLipo signals the doctor, through a visual mapping system, when clinical endpoint has been reached.

See GPSLipo before and after results and watch videos of the procedure featured on The Doctors.