Expand Your Aesthetics Practice

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Month: April 2013

5 Elements of Successful Advertisements

You spend time and money on your TV and print marketing, but does it have the necessary elements to be successful? According to a post on AdSavvy.org, “The best advertisements,…

Elements of good TV adYou spend time and money on your TV and print marketing, but does it have the necessary elements to be successful? According to a post on AdSavvy.org,

“The best advertisements, whether TV Commercials or Print Ads, create desire within the potential customer. The goal of an advertisement is to motivate action. Nothing motivates action like desire.

There are many strategies for creating desire in the customer. An ad usually has about 10-30 seconds to accomplish the goal. During that time, here are 5 things that all good ads have in common: attention grabbing, trust development, positive associations, the desire hook and action motivator.

So, let’s look at an ad produced by Total Body Contouring for one of our Platinum Marketing customers, Artisan Aesthetics in Tampa, and compare it to the “5 elements”. Take a look at the ad:

1. Attention Grabbing
Sexy music, a sultry voice admonishing you to “take control of your curves”, and a visual of someone appearing to disrobe, are all designed to catch your eye.

2. Trust Development
The practice offering this ad is obviously qualified to offer the GPSLipo service and they show a picture of the doctor to further show their sincerity.

3. Positive Associations
AdSavvy.org asks, “Have you ever wondered why little babies, cute animals, beautiful women, comedy, celebrities and nostalgia are often found in commercials?” Because all these images tend to evoke positive feelings in the people watching. This ad features a unquestionably beautiful physique but in an inspirational way.

4. The Desire Hook
AdSavvy.org reminds us, “All good advertisements tell a story about a product and why the consumer would be better off with the product.” Here the ad needs less than 30-seconds to remind you that there is a “sleeker, sexier you just waiting to emerge”… doesn’t everyone want that?

5. Action Motivator
Once the ad has hooked you into thinking about how to unleash a “sexier you”, it them quickly tells you there is a qualified doctor, in your area, who can help you do it! “Call today!” is the call to action message and the contact information is displayed for your convenience.

commentSeems simple but simple isn’t always easy! Leave us a comment below about your successful TV ad, and be sure to include a link so we can take a look. Also, let us know your advertising questions. Total Body Contouring customers receive a customized TV ad for their device and market when they purchase a qualifying device. Learn more about our Platinum Marketing program and how you can expand your practice.

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Male plastic surgery and skincare trends [INFOGRAPHIC]

Think guys aren’t interested in how they look? Enjoy this infographic outlining the trends in male aesthetic treatments from The American Society for Aesthetic Plastic Surgery (ASAPS). According to the…

Male cosmetic surgery cartoonThink guys aren’t interested in how they look? Enjoy this infographic outlining the trends in male aesthetic treatments from The American Society for Aesthetic Plastic Surgery (ASAPS). According to the article published by the ASAPS:

“Statistics from the American Society for Aesthetic Plastic Surgery show that men account for nearly 10% of plastic surgery procedures, a 121% increase from 15 years ago. Three out of the top five procedures deal with facial aesthetic surgery (rhinoplasty, eyelid surgery and facelift), while the rest focus on taking away excess fat (liposuction and male breast reduction).

A recent survey by NPD Group, shows that men account for 47% of the health and beauty products bought in 2011 and that number is up 6% so far in the first half of 2012. For men who want good skin, but might not know what to buy, BeautyStat.com discovered that they tend to “borrow” it from their wives and girlfriends – straight out of the medicine cabinet.”

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See the full article at American Society for Aesthetic Plastic Surgery (ASAPS)

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Hmm… Latte or Lipo? Patients Say They Would Give Up Daily Starbucks to Get Lipo.

How do liposuction products like GPSLipo compare with Starbucks when marketing to women? In a recent study Lippe Taylor and SheSpeaks asked women if they would give up their daily…

Choice between laser lipo and latteHow do liposuction products like GPSLipo compare with Starbucks when marketing to women? In a recent study Lippe Taylor and SheSpeaks asked women if they would give up their daily Starbucks or Dunkin Donuts for Liposuction:

“64% (of women surveyed) would choose something related to their personal appearance over their daily coffee. “

What would they choose over that skinny-low fat-soy-one sugar-vanilla latte?

  • Fitness classes (34%)
  • Liposuction (16%)
  • Breast implants/reduction (10%)
  • Botox cosmetic (4%)
  • Stick with the coffee! (15%)

Women who are willing to give up their daily coffee are looking for more advanced procedures like GPSLipo which features an on-screen monitor for mapping cannula movement and energy distribution. In a study, 25 patients were treated in the abdomen, thigh and buttocks using a traditional laser liposuction method on one side and the GPSLipo procedure on the other.

  • In the traditional laser liposuction area it was discovered that 22% of the area was not treated, 15% was under treated, 31% of the area was over treated. This causes asymmetries and risk of burns, ultimately leading to unwanted outcomes for the patient.
  • On the side where the GPSLipo was used, the energy was applied evenly and the procedure was faster. The surgeon can visually monitor cannula movement at all times and track how much energy has been applied. The GPSLipo signals the doctor, through a visual mapping system, when clinical endpoint has been reached.

See GPSLipo before and after results and watch videos of the procedure featured on The Doctors.

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