Check out Kevin Simon’s post about microneedling for football players on linked! Click here.
Check out Kevin Simon’s post about microneedling for football players on linked! Click here.
No matter how effective your medical aesthetic treatments, you must have pictures that accurately depict the results in order to market to new patients.
Take pictures of every patient at every step of their treatment plan in order to best tell the story of their results. Think of the pictures as just as important as proper procedure technique!
Patient Positioning: Seat the patient on a stool which is adjusted to a comfortable height and placed in front of the camera. The patient should sit up straight. When turning for angled and side views, the patient should rotate the entire body, including shoulders and feet.
Framing Your Subject: Center the ears vertically in all views. For front and angled views, center the entire head horizontally. For lateral views, place the front of the face 1/4 frame from edge.
Standardizing Your Photography: In general, photographs should be taken without makeup, at standardized distances, using standard camera height, position and lighting:
1. To provide an accurate record, the relative positions of patient and camera must be kept constant.
2. Maintain constant lighting every time you photograph. Use the same lighting (overhead or side lamps) and have patients stand in the same position relative to the lighting to maintain similar shadows from photo to photo.
3. If possible, always take the photographs using the same background. A dark wall or a dark (blue or black) cloth background will bring greater attention to the body you are photographing.
4. Remove all distracting items from the photo area, such as office furniture, body jewelry, and clothing (other than undergarments). Also, if not taking pictures of the face, have patients stand with their hands on their heads to reduce distraction from the arms, and to ensure the position can be redone easily for the “after” shots.
5. Ideally, draw a circle on the floor for patient positioning. It should be divided into eight 45° angles. From the circle, draw a straight line on the floor to the position of the camera. This is the axis of the camera. The patient should rotate on the outer edge of each of the 45° axes, while the camera move forwards and backwards, instead of side to side, to get the best shots at distances and angles relevant to the body area of interest.
6. While holding the camera, sit, stand, or kneel at one of the positions marked along the camera axis. For greater stability, the camera may be mounted on a tripod. Camera height is adjusted to match the height of the target area, with the lens barrel always parallel to the floor. It is important not to tilt the camera up or down.
It is essential to have good pictures that don’t appear to be exaggerated. By keeping the photo setup the same for every picture, it is possible to bring more consistency and accuracy to the photographs.
See the photo array taken during a series of EndyMed RF Micro Needling treatments. You can see more treatment images at http://www.endymedtraining.com/rf-microneedling.html
“When you hear people complain about having a bad hair day, you almost can’t bear it. You’re like, ‘Honey, you have no idea.’ ” — Lina Telford to the NYTimes
Per a recent NYTimes article, Linda has battled hair loss for quite some time. The article says, “After 20 years of trying every drug, supplement, diet and procedure for hair loss — including driving four hours twice a week for laser therapy — Lina Telford, a graphic artist, gave up on her “comb over” (her description) and shaved her head. From then on, she alternated between a $1,500 wig and a $4,000 wig.
In February, though, Ms. Telford, 46, flew from her home in London, Ontario, to Sarasota, Fla., for a new $1,400 hourlong treatment known as platelet rich plasma (P.R.P.), which is said to stimulate dormant hair follicles. The procedure involves drawing blood, spinning it in a centrifuge to extract the plasma, adding various nutrients (like more protein), then injecting the resulting mixture in one-inch intervals in a grid on the top of the scalp, which has been numbed with a local anesthetic.
Like the long-suffering friend who inspired her to undergo the procedure, Ms. Telford quickly saw an improvement in her hair. New hair growth usually take at least four months, but at the two-month mark, she has already spotted some baby hairs. “Not a gazillion,” she said, “but it’s a start.” She’s planning to return for follow-up treatments every six months, and has high hopes of ditching the wigs and wearing her hair in a pixie.” Read the entire article here.
Your practice may have lots of patients like Linda who are suffering with the emotional and social impacts of hair loss or thinning hair. Visit the TotalBodyContouring.com website to read more about PRP and contact us if you would like to learn more about offering it in to your patients.
EndyMed Medical is proud to have launched the new Intensif applicator at the 72nd Annual American Academy of Dermatology in Denver. The Intensif applicator adds to Endymed’s world leading multisource RF skin treatment system, now allowing non invasive and minimally invasive treatments on one platform.
The FDA cleared Intensif Micro-needle hand-piece works by delivering short pulses of RF energy through an array of 25 sterilized gold plated ultra thin micro-needles. The needles are inserted into the tissue using an extremely accurate computer controlled mechanism. The RF energy heats the papillary and reticular dermis, promoting skin improvement and intensive collagen remodeling. Multiple adjustable parameters such as depth of needle penetration, energy level and pulse duration enable the physician complete control over the course of the treatment, providing maximum results for each patient, regardless of skin type, skin color and impedance.
The Intensif Microneedle handpiece was clinically proven outside the USA to provide a revolutionary collagen remodeling solution for acne scar treatment, deep wrinkle reduction and stretch mark reduction with minimal discomfort and downtime. Read the entire article.
Makeover Your OB/GYN or Family Practice by Incorporating Medical Aesthetics
These days, a woman is no longer content with the idea that the unsightly changes to her body that remain after pregnancy are just badges of motherhood. However, few have the time or resources, or perhaps the courage, for drastic tummy-tucks or other cosmetic surgery. As her doctor and primary consultant on the medical issues surrounding her feminine health, you are in a unique position to provide the trustworthy care and advice she needs when it comes to “mommy makeover” treatments.
The Obstetrics and Gynecology Clinics of North America Continuing Medical Education program, in its effort to make sure physicians remain current with OB/GYN clinical procedures, published a white paper in 2010 called Cosmetic Procedures in Gynecology. The report is centered on the growing need for OB/GYN’s to cater to their patients who are interested in non-invasive body contouring, skin tightening, stretch mark and other scar treatments, hair removal, and the like. According to the program, Americans spent $11.7 billion on aesthetic procedures in 2008, a 162% increase from a decade prior. Women make up roughly 92% of the total aesthetic services market, the paper informs. Among mothers, the popularity of such treatments continues to rise.
Many women are more comfortable consulting with their OB/GYN about holistic approaches to their well-being. William F. Rayburn, MD, MBA, writes in the foreword,
“Aesthetic services provided by the obstetrician-gynecologist fill a need not adequately met by other medical offices, provide safer or more efficacious treatments than those available in nonmedical settings, or may [simply] be more convenient.”
Patients typically have high levels of trust in their OB/GYN providers, due to the level of confidentiality inherent in the service, and physicians benefit from increased revenue and first party payments.
Adding or growing your aesthetics practice is a compelling business case, but how do you get started? You might start with an informal poll of your patients, taking a sampling of all demographics and pre- and post-partum, and get an idea of what kinds of treatments they are considering or would like to know more about. Use that insight to then learn how the proper devices can help you can tap into the immensely popular medical aesthetics market. Many patients will be interested in anti-aging and skin improvement treatments such as can be offered with our MD Pen skin needling, and the non-invasive EndyMed RF body contouring and skin tightening systems. Some may want a more dramatic treatment such as our GPSLipo laser lipo procedure. Join our “Medical Aesthetics for OB/GYN and Family Practice” group on LinkedIn or connect with us and let us help you design your aesthetic offerings to fit your practice.
“It’s time to offer your patients a non-ablative option for their skin rejuvenation needs.”
Surgery used to be the only option for issues such as skin laxity, skin texture, acne, scars, photo-damage, fine lines, wrinkles, and unsightly veins. Now there are a range of non invasive and minimally invasive options for body contouring and skin treatment. Read More….
You spend time and money on your TV and print marketing, but does it have the necessary elements to be successful? According to a post on AdSavvy.org,
“The best advertisements, whether TV Commercials or Print Ads, create desire within the potential customer. The goal of an advertisement is to motivate action. Nothing motivates action like desire.
There are many strategies for creating desire in the customer. An ad usually has about 10-30 seconds to accomplish the goal. During that time, here are 5 things that all good ads have in common: attention grabbing, trust development, positive associations, the desire hook and action motivator.
So, let’s look at an ad produced by Total Body Contouring for one of our Platinum Marketing customers, Artisan Aesthetics in Tampa, and compare it to the “5 elements”. Take a look at the ad:
1. Attention Grabbing
Sexy music, a sultry voice admonishing you to “take control of your curves”, and a visual of someone appearing to disrobe, are all designed to catch your eye.
2. Trust Development
The practice offering this ad is obviously qualified to offer the GPSLipo service and they show a picture of the doctor to further show their sincerity.
3. Positive Associations
AdSavvy.org asks, “Have you ever wondered why little babies, cute animals, beautiful women, comedy, celebrities and nostalgia are often found in commercials?” Because all these images tend to evoke positive feelings in the people watching. This ad features a unquestionably beautiful physique but in an inspirational way.
4. The Desire Hook
AdSavvy.org reminds us, “All good advertisements tell a story about a product and why the consumer would be better off with the product.” Here the ad needs less than 30-seconds to remind you that there is a “sleeker, sexier you just waiting to emerge”… doesn’t everyone want that?
5. Action Motivator
Once the ad has hooked you into thinking about how to unleash a “sexier you”, it them quickly tells you there is a qualified doctor, in your area, who can help you do it! “Call today!” is the call to action message and the contact information is displayed for your convenience.
Seems simple but simple isn’t always easy! Leave us a comment below about your successful TV ad, and be sure to include a link so we can take a look. Also, let us know your advertising questions. Total Body Contouring customers receive a customized TV ad for their device and market when they purchase a qualifying device. Learn more about our Platinum Marketing program and how you can expand your practice.
Think guys aren’t interested in how they look? Enjoy this infographic outlining the trends in male aesthetic treatments from The American Society for Aesthetic Plastic Surgery (ASAPS). According to the article published by the ASAPS:
“Statistics from the American Society for Aesthetic Plastic Surgery show that men account for nearly 10% of plastic surgery procedures, a 121% increase from 15 years ago. Three out of the top five procedures deal with facial aesthetic surgery (rhinoplasty, eyelid surgery and facelift), while the rest focus on taking away excess fat (liposuction and male breast reduction).
A recent survey by NPD Group, shows that men account for 47% of the health and beauty products bought in 2011 and that number is up 6% so far in the first half of 2012. For men who want good skin, but might not know what to buy, BeautyStat.com discovered that they tend to “borrow” it from their wives and girlfriends – straight out of the medicine cabinet.”
See the full article at American Society for Aesthetic Plastic Surgery (ASAPS)
How do liposuction products like GPSLipo compare with Starbucks when marketing to women? In a recent study Lippe Taylor and SheSpeaks asked women if they would give up their daily Starbucks or Dunkin Donuts for Liposuction:
“64% (of women surveyed) would choose something related to their personal appearance over their daily coffee. “
What would they choose over that skinny-low fat-soy-one sugar-vanilla latte?
Women who are willing to give up their daily coffee are looking for more advanced procedures like GPSLipo which features an on-screen monitor for mapping cannula movement and energy distribution. In a study, 25 patients were treated in the abdomen, thigh and buttocks using a traditional laser liposuction method on one side and the GPSLipo procedure on the other.